Conscious pricing and focus on values
https://www.youtube.com/watch?v=6P03nNeYiJo
Soil health is the focus and harvests and yields are INCIDENTAL while Soil Fertility is the only ACTUAL we care about.
The overall thought process is that maple tree farm is not too particular about prices and profits but the soil health and the health of the customer. The customer hopefully, is not particular about prices but about the health of their family, the quality, freshness and service they receive from the farm. If this type of farmer and customers come together, there is a chance that more farms of similar nature are created and paper money-based economics may stop dominating our minds.
What I have seen as the truth about farming is that at our scale of operation which is very small, by increasing prices by 20% and squeezing extra money from customers, nobody at the farm and particularly myself are going to get financial richness in any way as we
have chosen to remain small in size and big in quality and service.
This is work in progress and we have a long way to go from here. So we do not have any interest at all in boosting prices to unreasonable levels just because there is demand for our products. If customers are concerned about price, please make sure you do not compare our vegetables with store bought vegetables as our vegetables deliver health while chemically farmed vegetables deliver sickness and actual food value is not even 20% of the price you purchased the chemically grown product.
Ultimately, The purpose of farmers and farming is to serve the community around the farm in a small scale and preserve the land and make it more fertile. It’s human scale. If many farmers do that (For this purpose I have created a farm training school now) then the purpose to provide food security for communities is well done. Beyond this, there is the livelihood of the farmer to get food shelter and clothing and education for his children. Besides these goals and community health, there is no other purpose for farming such as solving world hunger etc.
World hunger will be solved by removing food deserts (places where good healthy food is unavailable and yet the population is high) and that is possible only by farmers serving their local communities instead of exporting from state to state and exporting out of the country. In cases of famine, export of food is allowed. Otherwise growing and selling locally is the best and only option.
